Snap is helping marketers optimize campaigns with its new attribution product which unifies Snap data and data from mobile measurement partners.
Wednesday, May 20th, 2026 – 9:00 am
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Advertisers don’t always trust the measurement they get directly from ad platforms.
Snap gets it.
Buyers need third-party measurement and a system with checks and balances to “assign credit where credit is due,” Fintan Gillespie, Snap’s global director of ad partnerships, told AdExchanger.
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