Explore the latest stories, trends, and expert commentary from AdExchanger's Data section—your source for news, analysis, and industry insights.
With Match Rates Falling, Is Effective Attribution Just An Illusion?
Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas.
Magnite Adds A Data-Quality Layer To Its CTV Inventory
BY Victoria McNally//
June 18th, 2026
Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency…
Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and…
Explore the latest stories, trends, and expert commentary from AdExchanger's Data-Driven Thinking section—your source for news,…
Explore the latest stories, trends, and expert commentary from AdExchanger's AdExchanger Talks section—your source for news,…
Explore the latest stories, trends, and expert commentary from AdExchanger's Inside the Stack section—your source for news,…
Explore the latest stories, trends, and expert commentary from AdExchanger's The Sell Sider section—your source for news,…
