Wednesday, July 15th, 2026 – 1:00 am
SHARE:
An Interview with
Cimin Ahmadi Cohen
Founder and CEO
Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas.
Wednesday, July 15th, 2026 – 1:00 am
SHARE:
An Interview with
Cimin Ahmadi Cohen
Founder and CEO

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