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With Match Rates Falling, Is Effective Attribution Just An Illusion? | AdExchanger
Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas.
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With Match Rates Falling, Is Effective Attribution Just An Illusion? | AdExchanger
Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas.
- ·
Data Archives | AdExchanger
Explore the latest stories, trends, and expert commentary from AdExchanger's Data section—your source for news, analysis, and industry insights.