The Snap Creator Network uses AI to match advertisers to creators on Snap’s platform.
Snap launched a suite of new tools to automate campaign setup and management, becoming the latest tech platform to encourage advertisers to entrust AI with core tasks.
Still, Snap emphasized that the ultimate decisions will stay in the hands of marketers, for now.
The social media company also launched a Model Context Protocol server, entering the domain of agentic AI that is sweeping the ad space.
Snap spins off AI video team into new company called Dotmo
Character.AI is adding new tools for chatbot creators.
Knotch Launches ACE, the AI Experience Infrastructure Built for the Conversational Web
How A New MCP Is Helping Advertisers Bet Bigger On YouTube | AdExchanger
X launches Creator Connect, an AI-powered managed service using xAI to match brands with creators based on campaign goals,…
Snap is helping marketers optimize campaigns with its new attribution product which unifies Snap data and data from mobile…
We watched Snap lose to Meta's platform dominance and see the same pattern repeating in AI—only this time, the stakes aren't…
Experian will begin using AI chats an ads aimed at young people on Snapchat to offer financial education and guidance.
Meta's ads MCP allows advertisers to use outside agents like ChatGPT and Claude to help manage their Meta campaigns.
Creators often have to parse through charts and dashboards to understand their performance, but with the new AI assistant, they…
