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EXCLUSIVE: As social platforms compete for ad spend, Snap is giving agencies such as Dentsu X direct campaign control.
by Emma Thumann July 28 2026
Snap unveiled updates to its ad platform designed to help clients and their agencies better collaborate through the app. The company launched Agency Permissions, a feature that allows brands to grant organization- and account-level access to their agency partners.
Agencies can now manage their client’s campaigns through the app, an incentive to lure in more ad dollars by increasing convenience.
