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Snap
is introducing a subscription feature that will allow creators to earn recurring income directly from their most engaged fans, as the social media company works to diversify beyond advertising.
The Los Angeles company will begin testing “Creator Subscriptions,” as the feature is called, on Monday, starting with a small cohort of Snapchat creators, the company told CNBC exclusively. With user growth moderating, Snap’s expansion into paid creator subscriptions emphasizes the company’s initiative to grow income beyond advertising and build more predictable revenue streams.
“In the year ahead, growth in subscribers will be a critical input metric to track our progress,” Snap CEO Evan Spiegel wrote earlier this month as part of the company’s fourth-quarter results.
