AppsFlyer Introduces Web Performance Measurement, Advancing the Modern Marketing Cloud Across the Full Customer Journey
The latest addition to AppsFlyer's Measurement Suite brings mobile-grade attribution and optimization signals to web
AppsFlyer, the Modern Marketing Cloud, today launched Web Performance Measurement, extending the attribution standard that defined mobile performance marketing to web. The release gives marketers one independent source of truth across web and mobile, with the same signal infrastructure that mobile teams have relied on for years.
The result is a performance attribution and activation layer that sits alongside existing analytics tools, eliminating conflicting network reports, closing the signal gap between measurement and optimization, and connecting mobile acquisition to web conversion without requiring additional tools or fragmented workflows.
Capabilities include:
