Globacom has reaffirmed its commitment to the preservation and promotion of Nigeria’s cultural heritage with the announcement of its sponsorship of the 2026 Ojude Oba Festival, marking 21 consecutive years of partnership with the people of Ijebuland.

The 2026 edition of the festival underscores the remarkable transformation of what was once a traditional communal gathering into one of Africa’s most celebrated cultural spectacles and an internationally admired tourism and heritage event.

Speaking at the pre-event press conference held in Ijebu-Ode, the company’s representative, Mr. Olumide Orojimi, described the milestone sponsorship as a reflection of Globacom’s belief in the enduring value of culture as a vehicle for identity, unity, and national pride.

According to him, Globacom’s over two-decade collaboration with the Ojude Oba Festival Planning Committee has elevated the festival’s global visibility and cultural prestige, while reinforcing the company’s longstanding dedication to preserving and amplifying the richness of African heritage.

“This edition represents a defining milestone for us. For twenty-one unbroken years, Globacom has walked this cultural journey with the people of Ijebuland. Beyond sponsorship, this partnership symbolises our deep respect for tradition, community, and the enduring spirit of our heritage.