FCMB Group Plc is deepening cultural engagement at Nigeria’s Ojude Oba festival by collaborating with finance professional and cultural figure Farooq Oreagba, whose appearances have helped propel the centuries-old celebration into global social-media and fashion conversations.
The partnership comes as Ojude Oba, a Yoruba cultural festival held annually in southwestern Nigeria, gains international visibility. Fashion platforms, diaspora communities, tourism stakeholders, and global media are paying increased attention to the festival.
FCMB has supported the festival for over two decades, noting that the initiative reflects its ongoing investment in cultural institutions that shape identity, foster enterprise, and boost local economic activity.
“Ojude Oba represents continuity, enterprise and community,” the financial services group said in a statement. “The festival has, for generations, connected people and created value across tourism, hospitality, fashion, media and commerce.”
Held in Ijebu-Ode, Ogun State, the festival draws thousands each year, including regberegbe age groups, horse-riding families, business leaders, and visitors from Nigeria and the diaspora.
