May 28, 2026
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As global attention turns to ljebu-Ode, FCMB Group Plc has said that the century-old festival reflects a new generation’s embrace of heritage, identity and cultural confidence.
For more than two decades, FCMB has maintained a steady relationship with the festival, long before social media amplified its visual splendor globally. According to the Banking Group, that commitment has always been rooted in recognising that enduring cultural institutions play an important role in strengthening social cohesion, preserving collective memory, and supporting economic activity.
“At a time when nations are searching for authentic expressions of identity and influence, culture has become one of Africa’s strongest assets,” Olojo said.
