Need to know

Each year, thousands celebrate ancient community customs at the Ojúde Oba festival in Southwestern Nigeria

It’s one of many cultural events Nigerian telecommunications giant Globacom champions through long-term sponsorship

Festivals like Ojúde Oba not only boost social connection, but they also support local tourism and future prosperity

Each year, thousands descend on the ancient city of Ijebu-Ode in Southwestern Nigeria in a wave of color and music to celebrate the deep roots of the Ijebu people.