For more than 20 years, Globacom has been a common name in every market, street and village across Igbo land.
If you look closely, Glo has also been doing something quietly and just as important. The company has been putting Igbo culture in front of people, again and again.
When Glo entered Nigeria in 2003, it came with big concerts in Enugu, Owerri, Aba and Onitsha. Free shows where highlife legends stood on the same stage with new Igbo rappers and gospel singers.
For many young people that was the first time they saw their own music treated like big music. Sound was loud, lights were bright, and the crowd was full.
Those nights gave money to DJs, dancers, vendors and stage boys. More than that, they gave pride to a generation that was beginning to think only foreign music mattered.
