May 21, 2026
Orijin, Nigeria’s alcohol brand from the portfolio of Guinness Nigeria Plc, Orijin, has announced its takeover as the official alcohol sponsor of the 2026 Ojude Oba Festival for the second time in a row, reinforcing its role in shaping how culture is experienced and expressed today.
Beyond sponsorship, Orijin is taking an active role in shaping how culture comes alive at the festival — through the ways people show up, express themselves, and connect.
The announcement was made during the festival’s World Press Conference held in Ijebu-Ode, Ogun State.
Building on its 2025 platform, “The Roots Run Deeper,” Orijin’s presence this year moves the conversation forward — from the depth of identity to how that identity is expressed in the moment.
