File: Tourists, residents and adherents during an Osun-Osogbo festival. Credit: Premium Times
As preparations intensify for the 2026 Osun-Osogbo Cultural Festival, Guinness Nigeria Plc, has reaffirmed its commitment to shaping and celebrating the country’s cultural identity through Orijin, its flagship mainstream spirits brand.
The commitment was reiterated at the Osun-Osogbo Global Summit 2026 Press Conference held in Osogbo, Osun State, ahead of the annual festival scheduled to take place from July 27 to August 7, 2026.
“As a business at the forefront of culture-driven experiences, Guinness Nigeria continues to use Orijin as a platform to bring culture to life in contemporary and meaningful ways connecting tradition with modern expression and engaging new generations,” the statement read.
Speaking on the partnership, Corporate Relations and Legal Director, Guinness Nigeria Plc, Rotimi Odusola, said the company’s support for the festival reflected a deliberate focus on driving connection and deepening appeal leveraging cultural platforms and partnership while contributing to long-term socio-economic development.
