“Why should you ever log into Salesforce again?” Salesforce Co-Founder Parker Harris asked that question out loud last month. Not as a provocation. As direction.
For 25 years, using Salesforce meant working inside Salesforce. A customer service rep opened a console, clicked into a case, and manually updated its status. A human, navigating a platform, to get work done. But in the Agentic Enterprise, humans aren’t the only ones doing the navigating. Agents are too, and they don’t go to a browser or click through UIs. They call APIs, invoke MCP tools, and run CLI commands directly. So two and a half years ago, we made a decision: Rebuild Salesforce for agents. Instead of burying capabilities behind a UI, expose them so the entire platform will be programmable and accessible from anywhere. If your platform requires humans to click through UIs or write code directly to make progress, it is not ready for the Agentic Enterprise.
The result, which we’re introducing today, is Salesforce Headless 360: the capabilities your agents need most, exposed as an API, MCP tool, or CLI command so humans and agents can build, act, and deliver experiences on any surface. This extends across the full breadth of what Salesforce has built, from the processes that resolve customer support cases to the workflows that help sales teams close deals.
