Streaming-only Super Bowl ads give small brands a shot at the Big Game

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The Super Bowl is prime real estate every year for advertisers eager to get their brands in front of millions of consumers at once. It’s also costly.

That’s why a small subset of ad space for streaming-only commercials is gaining traction and granting smaller brands time during TV’s biggest night of the year.

Comcast’s

NBC broadcast network will air Super Bowl 60 this year, with the Seattle Seahawks and New England Patriots facing off from Levi’s Stadium in Santa Clara, California. NBC’s streaming service, Peacock, will simulcast the event. While streaming has generally become the overwhelmingly popular way to consume content, the Super Bowl is still primarily watched via the broadcast network.