The Super Bowl beckons some of the most expensive ads every year, and brands are finding a cheaper option in the streaming-only option.

The Super Bowl beckons some of the most expensive ads every year, and brands are finding a cheaper option in the streaming-only option.

Space sold for an average of $8 million per 30-second unit, but a handful of spots sold for $10 million-plus, a record, said NBC VP Peter Lazarus.