Just here for the commercials?
Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game.
Since 1989, USA TODAY Ad Meter has let viewers judge all the game's national commercials, helping decide the best every year. Budweiser won the contest for the ninth time last year – and 15th overall for Anheuser-Busch – by bringing back their beloved Clydesdale horses.
This year's commercial slate includes plenty of familiar national brands but fans should expect to learn about a bunch of new companies and products, with the AI and weight-loss drug industries set to each air multiple ads.
Here's a look back at 2026's Super Bowl commercials:
