The biggest US sports night of the year is also set to be a major cultural event with Bad Bunny following up his Grammys triumph and a set of A-list ads
Follow the main Super Bowl liveblog here
According to a feature in the Hollywood Reporter, the cost of booking a 30-second Super Bowl ad will now run you up to $10m, with most companies paying at least $8m for a commercial at the US’s most-watched TV event of the year. That price has doubled since the $5m going rate in 2017, leading brands to tighten their belts with A-list talent fees. “The days of a $10-or-15-million-dollar payday for a Super Bowl commercial are largely over,” WME’s Tim Curtis told THR. Lest you feel too sorry for the celebs, though, they can still expect to make $3-$5m per ad.
The musical performances have started! First up we have R&B star Coco Jones, singing Lift Every Voice and Sing, the hymn widely known as the “Black National Anthem.” In a dramatic outfit that recalls, to me, Whitney Houston’s iconic Super Bowl tracksuit, she sounds simply incredible, especially that last high note.
JAY-Z, Rumi, and Blue Ivy have arrived at the Super Bowl. 🏈❤️
