NBC touts record NFL season ad revenue, sells out of Super Bowl LX spots

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The NFL season officially starts on Thursday, and Comcast’s

NBCUniversal is already taking a victory lap.

NBCUniversal said the upcoming NFL season marks its highest grossing to-date when it comes to overall advertising and partnerships revenue. The company also said it’s already sold out of ad spots for Super Bowl LX in February.

Live sports — especially professional football — rake in the biggest audiences and therefore the most ad dollars for traditional TV and streaming platforms. Sports were once again a main component of media companies’ Upfront presentations to advertisers earlier this year.