The Kardashians have a special knack for unironically generating rage bait, and their latest comes in the form of a special product Kim released under her billion-dollar shapewear brand, Skims.
For a breezy $48, you can now buy Skims’ “Seamless Sculpt Face Wrap,” a piece of fabric that resembles a post-surgery compression garment. A Herve Leger bandage dress for your face, if you will, that comes in “clay” or “cocoa.” This Sculpt Face Wrap, like many of the brand’s full-body products, is supposed to make your jawline — particularly your chin — look absolutely snatched over time.
Before we get into my cultural appropriation rant, let’s cover the basics. Will it work? Allure, who thankfully did the research that we couldn’t bear to for this product, found that plastic surgeons “see no reason to believe it could snatch a jawline in a meaningful manner.” If you want a snatched jawline, you’ll need Kris Jenner money and a couple of weeks off from work.
Face wraps are nothing new. They’ve been around for years and are particularly ubiquitous across the East Asian beauty industry. In China, the idea that compressing and/or rubbing parts of your face can change its composition goes back centuries, namely with the traditional medicine practice of gua sha.
