Kim Kardashian has found a new body part to shape.

On Tuesday, July 29, Skims unveiled the seamless sculpt face wrap, a new addition to the clothing brand's shapewear line designed to offer jaw support and marketed as "infused with collagen yarn." The brand calls it a "must-have addition to your nightly routine." The wrap, made of polyamide and elastane, quickly sold out online, according to the Skims website.

The skincare-adjacent shapewear is just the latest viral offering from Kardashian. Skims has long offered a unique take on sculpting garments, offering everything from the nipple bra to hip-enhancing padded shorts.

Online, users had a lot to say about the newest product from the underwear and loungewear brand.

"Skims is selling some kind of medieval torture device for your face," one user wrote on X.