Kim Kardashian has the internet in a tizzy over the latest release from her Skims shapewear line.

The reality star launched the Seamless Sculpt Face Wrap — an item that’s designed to apparently shape the jawline — on Tuesday, and it’s already sold out.

Described on the company’s website as its “first-ever face innovation,” the wrap, which comes in colors clay or cocoa, is made with “signature sculpting fabric and infused with collagen yarns for ultra-soft jaw support.”

Though its description says the face wraps are infused with the collagen yarns, the website says the product’s fabric contains “81% Polyamide and 19% Elastane.”

In a video shared to her Instagram story on Tuesday, Kardashian noted that the apparatus that social media users have compared to a “medieval torture device for your face” is designed to “wear at night or just around the house.”