Her brand Skims has released, essentially, a piece of Velcro to wrap around your head for ‘targeted compression’, whatever that means
If you’ve got $48 and a burning desire to look like you’ve just had major jaw surgery, then you’re in luck! Kim Kardashian’s shapewear brand Skims has just come out with a contraption called the Seamless Sculpt Face Wrap, which it describes as its “first-ever face innovation”. It’s essentially a piece of Velcro that goes around your face to provide what the marketing copy describes as “targeted compression for shaping & sculpting” via “collagen yarn”. No, I don’t know what that means either.
While I may be a tad unclear on how “collagen yarn” is supposed to work, I can tell you exactly how the Kardashian-Jenners operate: if there’s an insecurity that can be monetized, they’ll find a way to monetize it. Over the years the reality-TV-famous family have built an empire flogging everything from dubious detox teas to skincare products while posting heavily edited images that reinforce toxic beauty standards. The new face wrap appears to be an attempt to cash in on growing interest around what has been dubbed a “snatched jawline” – which is essentially a very chiselled jaw. A number of dubious products, including jaw massagers and “mastic chewing gum”, have popped up, promising to help you achieve this look. Now Skims has come out with its own exciting face innovation to get into the action.
