Some medical professionals can't seem to wrap their heads around the hype of the latest Skims release.
Kim Kardashian's well-known shapewear brand released a $48 now sold out "Seamless Sculpt Face Wrap" that features "collagen yarns for ultra-soft support," targeting those who have an elaborate morning shed routine.
In an Instagram story, the reality television star and businesswoman reportedly praised the conversation starter product as a "necessity," saying that it "just snatches your little chinny chin chin."
Touted as Skims' "first-ever face innovation," it went viral online, prompting a wave of plastic surgeons to chime in on social media with criticisms on its effectiveness, encouraging people to think twice before purchasing.
Doctors argued that consumers might not get the results they are hoping for with the popular beauty hack.
