Social media users are torching the item that the reality star has toted as "the first-ever face innovation."

Skims went viral for its nipple bras and offered a unique take on shapewear with hip-enhancing shorts. Now the brand is selling face shapewear.

The latest product from Kim Kardashian’s company promises to sculpt the cheeks, neck and chin.

Social media users are torching the item that the reality star has toted as "the first-ever face innovation."

A little cultural context to Skims' new product.

Her brand Skims has released, essentially, a piece of Velcro to wrap around your head for ‘targeted compression’, whatever that means