DUBAI: Reality star-turned-entrepreneur Kim Kardashian’s shapewear and loungewear brand Skims is set to make its brick-and-mortar debut in the UAE, with its first physical store opening at Mall of the Emirates in Dubai.
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The launch date has not yet been announced.
Founded in 2019, Skims quickly rose to prominence for its inclusive approach to shapewear, offering a wide range of skin tones and sizes. The brand has since expanded into loungewear, activewear and swimwear.
The brand’s success has been bolstered by a roster of celebrity supporters, including Kendall Jenner, Hailey Bieber, SZA, Sabrina Carpenter and even the brand’s co-founder Kardashian herself, who regularly appears in the campaigns.
