NewsUK NewsHigh street openingsIn addition to the new store, the Skims brand also features concessions in Selfridges, has a flagship store in New York and numerous locations around America06:58, 25 Jul 2026An American shapewear chain linked to Kim Kardashian has opened its biggest store on a famous UK high street this week.‌The Skims brand, owned by the American socialite and businesswoman, officially opened its standalone store on London's Regent Street on Thursday, July 23.‌The new store is located on 245-247 Regent Street. Popular clothing and accessory brand Ted Baker previously stood in the coveted spot.‌Regent Street is home to several designer brands, including Burberry.‌The famous shopping spot intersects with Oxford Street at Oxford Circus.Skims' 12,000 sq ft store is the biggest the brand has opened to date.The brand also features concessions in Selfridges, has a flagship store in New York and numerous locations scattered around America.Article continues belowKim founded the brand in 2019 with the help of British entrepreneurs Emma and Jens Grede.The brand is reported to be worth over £3billion and shoppers can expect to pay up to £146 for a bodysuit or £18 for underwear, reports The Sun.Choose Daily Mirror as a 'Preferred Source' on Google News for quick access to the news you value.‌Kim KardashianHigh street openings