I Wanted to Dislike Kim Kardashian’s New Skims London Store. That’s Not Exactly What Happened.

Fame

A massive new flagship just opened up on Regent Street.

Aug 04, 202612:22 PM

Mike Kemp/In Pictures via Getty Images

A few months ago, what looked like a very large marshmallow appeared to be eating a building on the corner of London’s Regent Street. Behind these plush, tactile temporary walls, the first physical store in Europe for Skims, Kim Kardashian’s underwear brand, was taking shape, and drawing a lot of attention in the process. Even before it was ready, the shop seemed hell-bent on grabbing people’s attention. Last week, the store officially opened.