Kim Kardashian's billion-dollar brand inspires strong opinions. Its underwear, however, is surprisingly difficult to dismiss.
People
Kim Kardashian's billion-dollar brand inspires strong opinions. Its underwear, however, is surprisingly difficult to dismiss.
Initially drawn in by curiosity, the writer found Skims' menswear surprisingly difficult to fault. (Illustration: CNA/Jasper Loh)
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Kim Kardashian did not expect to turn as many heads as she did after her shapewear brand Skims unveiled its new faux hair micro…
Kim Kardashian’s Skims is now valued at $5 billion, in what’s been an underrated year in consumer.
Young people are obsessed with Kim K's shapewear line. Nearly 70% of Skims' customers are Gen Z or millennials.
In the famous words of Cardi B, "It's giving itchy."
In the famous words of Cardi B, "It's giving itchy."
In another head-turning product launch, Skims' new thongs come with faux pubic hair in a 1970s-themed campaign.
