Curiosity got the best of me when I clicked on the link to Kim Kardashian’s new Skims release – a $32 micro thong with faux pubic hair. I wasn’t even very surprised at first glance given the shock value of other recent products from the line. I just thought it was camp — perhaps a genius publicity stunt released just in time for the upcoming Halloween season.
Then I realized, in complete shock, the garment (available in 12 different shades) had sold out. My peers were authentically willing to buy the product, apparently, to participate in the growing “full bush” trend, especially now that Kim K had brought it mainstream. And I can attest, the Bush on Main movement is real, and it is perplexing.
This is the same Kim K that has been vocal for over a decade on her full body laser hair removal because she deemed face and body hair didn’t make her feel confident. Last year, the billionaire even tried to sell her fans an at-home laser hair removal system for Ulike so they can feel just like her.
All in all: I’m no expert but I‘m pretty sure Kim doesn’t have a bush.
Netizens were quick to weigh in on the new merkin thongs. One commenter on TikTok said “we have bush at home” or “my culture is not her costume,” although the latter pertains to so many for-profit Kardashian style choices that I can’t even give it much thought.
