Skims is back with another head-turner, with a shocking new line of thongs.
Kim Kardashian's shapewear brand – known for nipple bras, sculpting face wraps and hip-enhancing padded shorts – is back with faux hair micro string thongs. The company dropped the "daring" new panty in a 1970s-inspired campaign, in a mock dating show dubbed "Does the carpet match the drapes?" referencing the pubic hair-like appearance of the thongs.
"With this iconic new panty, your carpet can be whatever color you want it to be!" Skims wrote in a press release.
Available in 12 faux hair and thong color variations with straight and curly textures, the thongs are currently sold out on the Skims website. And while it's unclear how many were stocked, the concept has sparked plenty of buzz.
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