OpenAI's ad business hit a $1B run rate, posing a direct threat to Google Search and Meta as ChatGPT monetization shifts toward digital advertising.

OpenAI's move to serve ads in ChatGPT earlier this year drew ridicule from its chief rival, Anthropic, in the form of a Super Bowl commercial.

OpenAI's ChatGPT Ads business hit a $1 billion annualized revenue run rate in under 200 days, with tens of thousands of advertisers across 40+