Businesses using Meta’s WhatsApp Business Platform will begin paying for certain messages sent to customers from October 1, 2026, under a new pricing structure announced by the company.

WhatsApp Business is a standalone version of the popular messaging application designed for small business owners to connect with customers.

Meta, the parent company of WhatsApp, is set to begin charging businesses for certain messages sent through the WhatsApp Business Platform from October 1, 2026, a move expected to…