Meta to Charge Businesses for WhatsApp Messages from October 1
Meta, the parent company of WhatsApp, has announced plans to begin charging businesses for customer-service messages on its WhatsApp Business Platform from October 1, 2026.
According to a notice on its WhatsApp Business platform, Meta said it would also begin charging for utility messages sent in response to users within the open 24-hour window.
The policy means businesses whose operations depend on the platform will need to plan for additional operational costs from a previously free service.
“Effective October 1, 2026, Meta will charge on a per-message basis for all service messages, consistent with how Meta charges for template messages. These messages have not been charged since November 1, 2024,” the company said.
