Meta, the parent company of WhatsApp, will begin charging businesses for certain messages sent through the WhatsApp Business Platform from October 1, 2026.
Meta disclosed the pricing change in a WhatsApp Business Platform pricing update in July 2026, stating that charges for service messages would resume from October 1, 2026.
The new charges will affect companies using the official WhatsApp Business Platform, formerly known as the WhatsApp Business API, to manage customer conversations at scale.
Banks, fintechs, e-commerce companies, telecoms operators, logistics firms and large retailers that rely on the platform for customer service and transactional communication are among those that could be affected.
However, the development will not affect ordinary WhatsApp users or most small businesses using the standard WhatsApp Business app on their phones.
