Apple announces surprise ‘rise and shine’ event. Here’s what to know

Jump to contentAllNewsSportCultureLifestyleApple announced its online "Surprise and Shine" event for Sep. 9 at 10 a.m. PT, where it is expected to unveil its latest product lineup. The flagship announcement is anticipated to be the iPhone 18 Pro and Pro Max, featuring a deep red color option, improved battery life, and an upgraded camera system. Apple is rumored to introduce its first foldable device, the iPhone Ultra, showcasing an entirely new hardware design and adapted operating system. The event may also feature new earphones equipped with built-in cameras to support artificial intelligence functionality. The standard base iPhone 18 will be notably absent from the September lineup as Apple shifts its lower-end model launches to the spring. In fulliPhone 18: Everything Apple will reveal at its big launch event – and the one really important thing it won’tMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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