Apple’s fall product event is set for September 9 at 10 a.m. PT in Cupertino, California. It will be the first iPhone launch under CEO John Ternus, who officially takes the reins from Tim Cook on September 1.
The event, titled “Surprise and Shine,” is expected to showcase the iPhone 18 Pro and Pro Max alongside Apple’s first foldable device.
A CEO transition years in the making
Tim Cook has led Apple since 2011. Starting September 1, he moves into the role of executive chairman, where he’ll continue shaping strategy without running day-to-day operations.
Ternus, a 25-year Apple veteran, was announced as Cook’s successor on April 20. At 50 years old, Ternus is the same age Cook was when he took the job from Steve Jobs.
