Apple’s annual September spectacle is locked in for September 9, 2026, at 10 a.m. PT, and this one carries more weight than usual. It’s the first major product launch under new CEO John Ternus, who officially took the reins on September 1, giving him roughly a week to settle into the corner office before stepping onto the stage at Steve Jobs Theater.
The lineup is stacked: iPhone 18 Pro, iPhone 18 Pro Max, Apple’s long-rumored first foldable device, and refreshed Apple Watch models. No standard iPhone 18 or iPhone 18 Plus models are expected at this event.
The foldable finally arrives
The device, rumored to carry the name iPhone Ultra, is expected to feature a roughly 7.8-inch inner display and a starting price of $2,000.
iPhone 18 Pro and the 2nm chip
