Mark GurmanAug 27, 2026 – 10.23amSan Francisco | Apple will hold its biggest product introduction of the year on September 9, kicking off the tenure of new chief executive John Ternus.The event will take place on the Wednesday of that week at Apple’s headquarters in Cupertino, California, and be livestreamed on its website, the company said on Wednesday (Thursday AEST). The tagline for the gathering is “Surprise and shine”, according to invitations sent to media.BloombergSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Apple times foldable iPhone launch to ring in Ternus era
This September event will be especially critical, as the company will use it to introduce its first foldable iPhone, entering a market dominated by Samsung.
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