Apple has officially announced its biggest iPhone event of the year. The company will hold its September event on Wednesday, September 9, at 10:00 AM Pacific Time (PT) at the Steve Jobs Theater in Apple Park in Cupertino, California. The announcement comes shortly after Gadgets Now exclusively reported that Apple had locked September 9 for its iPhone 18 Pro launch. Our report, based on people with knowledge of Apple's preparations and confirmations made to journalists travelling for the keynote, had identified September 9 as the date ahead of Apple's public announcement.The event is expected to mark a major change in Apple's iPhone launch strategy, with the company reportedly reserving the September spotlight for its premium models instead of launching the entire iPhone 18 family together.About The AuthorAarohy Kapoor is a dynamic content producer and editor, known for creating high-impact, consumer-first content across diverse categories including technology, home decor, health & fitness, food, pet care, sports and everyday lifestyle essentials. With a strong editorial experience and an understanding of modern consumer behaviour, she specialises in product reviews, comparison articles, buying guides and deal-led content that simplify decision-making for readers.