YouTube is offering millions of dollars to popular channels if they upload their videos to the site exclusively for a certain period of time, in an effort to halt Netflix Inc’s pursuit of its biggest stars, people familiar with the conversations said. The payment would come in a couple of different

Netflix is signing non-exclusive licensing deals with top YouTube creators like Ms. Rachel and the Stokes Twins, not the other way around.

YouTube is making its biggest move yet to defend its turf as Netflix and other streamers do deals with star creators.

YouTube is offering significant payments to popular creators for exclusive content. This move aims to counter Netflix's aggressive efforts to attract top YouTube stars. Netflix…