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The platform has warned that creators who post to Netflix at the same time risk losing marketing support and a cut of brand campaign revenue
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YouTube is offering millions of dollars to popular channels that agree to upload videos to the platform exclusively for a set period, in an effort to slow Netflix $NFLX's pursuit of its biggest creators.
Bloomberg described two categories of payment: funding directed at specific programs, and a portion of the revenue YouTube brings in through large advertiser partnerships. No agreements have been finalized, but YouTube is close to deals with several partners, citing people familiar with the negotiations who declined to be identified.
