Serving tech enthusiasts for over 25 years.
TechSpot means tech analysis and advice you can trust.
What we know so far: With the streaming turf war heating up, YouTube is flexing its financial muscle to keep its content off rival platforms. The Google-owned company is reportedly offering some of its biggest and most popular creators millions of dollars to post exclusive content that won't be uploaded to Netflix or other streaming platforms.
To be eligible for the additional payment, creators will have to agree to keep their content exclusive to YouTube "for a certain period of time," although the proposed exclusivity period is currently unclear. YouTubers who agree to the exclusivity clause will reportedly be paid through two channels - direct financing of big-budget programs and a percentage of major brand deals.
Unnamed insider sources quoted by Bloomberg and Business Insider claim that no deals have been signed yet, but negotiations with some of the biggest YouTubers are in advanced stages. They described the discussions as "sensitive" and claimed that YouTube is planning to coerce creators into signing up with the program by punishing those who refuse to accept the offer.
