YouTube is reportedly offering multimillion-dollar deals to top creators, aiming to secure exclusive content as Netflix intensifies competition in the creator economy.
YouTube is offering lucrative deals to creators
Aug 20, 2026
04:08 pm
What's the storyYouTube is said to be offering lucrative deals to some of its top creators in a bid to keep their content exclusive on the platform.
The move comes as Netflix intensifies its efforts to attract popular internet personalities and shows onto its streaming service.
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