Bloomberg reports YouTube is considering direct funding and shares of major brand deals for creators who give it priority, as Netflix courts dozens of prominent YouTubers and the former friendly rivals increasingly compete for the same audiences

Netflix is signing non-exclusive licensing deals with top YouTube creators like Ms. Rachel and the Stokes Twins, not the other way around.

YouTube is making its biggest move yet to defend its turf as Netflix and other streamers do deals with star creators.

YouTube is offering significant payments to popular creators for exclusive content. This move aims to counter Netflix's aggressive efforts to attract top YouTube stars. Netflix…