YouTube is offering significant payments to popular creators for exclusive content. This move aims to counter Netflix's aggressive efforts to attract top YouTube stars. Netflix has been signing creators and pursuing others for simultaneous video releases. YouTube warns that dual distribution could harm its platform's viewership and advertiser appeal. The competition intensifies as both platforms vie for viewers and the creators who draw them.

Netflix is signing non-exclusive licensing deals with top YouTube creators like Ms. Rachel and the Stokes Twins, not the other way around.

YouTube is making its biggest move yet to defend its turf as Netflix and other streamers do deals with star creators.

YouTube is offering significant payments to popular creators for exclusive content. This move aims to counter Netflix's aggressive efforts to attract top YouTube stars. Netflix…