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YouTube starts funding shows directly to keep creators from licensing to Netflix
YouTube is reportedly offering top creators show financing, brand-deal shares, and cash for exclusivity windows, as Netflix licenses their work non-exclusively.
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cryptobriefing.com
Netflix signs non-exclusive deals with YouTube creators, even as YouTube counters with millions
Netflix is signing non-exclusive licensing deals with top YouTube creators like Ms. Rachel and the Stokes Twins, not the other way around.
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businessinsider.com
YouTube punches back at Netflix by offering top creators millions for exclusive deals
YouTube is making its biggest move yet to defend its turf as Netflix and other streamers do deals with star creators.
