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Xiaomi announces its home and lifestyle sub-brand Mijia in India
Xiaomi India has announced Mijia by Xiaomi, its dedicated home and lifestyle sub-brand, in India. The announcement, the company said, strengthens its home ecosystem and marks the next phase of Xiaomi's journey in the country.
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economictimes.indiatimes.com
Xiaomi India launches Mijia sub-brand, plans big push into home appliances
Xiaomi India is launching its Mijia sub-brand for home and lifestyle products. This move aims to diversify the company's offerings beyond declining smartphone shipments. The…
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thehindu.com
Xiaomi to sell large home appliances under Mijia sub-brand in India
Xiaomi on Friday announced its foray into large home appliances ecosystem in India under its home and lifestyle sub-brand Mijia. It already sells air purifiers and robotic vacuum…
